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Event ticket retailer Ticketmaster announced Monday that it has acquired a majority stake in online-focused music marketing company Echomusic.Echomusic specializes in online advertising and branding, Web-based sites and fan clubs, and digital distribution of music and merchandise. According to a statement from InterActiveCorp-owned Ticketmaster, the investment will benefit both companies by building brand awareness for artists, boost ticket sales and help build online fan bases.
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Additionally, the new partnership between Ticketmaster and Echomusic will facilitate connections to other IAC properties, notably the search engine Ask.com, which was acquired by IAC in 2005; and urban directory site Citysearch, which is a division of Ticketmaster.