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Event ticket retailer Ticketmaster announced Monday that it has acquired a majority stake in online-focused music marketing company Echomusic.
Echomusic specializes in online advertising and branding, Web-based sites and fan clubs, and digital distribution of music and merchandise. According to a statement from InterActiveCorp-owned Ticketmaster, the investment will benefit both companies by building brand awareness for artists, boost ticket sales and help build online fan bases.
Additionally, the new partnership between Ticketmaster and Echomusic will facilitate connections to other IAC properties, notably the search engine Ask.com, which was acquired by IAC in 2005; and urban directory site Citysearch, which is a division of Ticketmaster.