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Lycos Partners with Ask -- for both Search and PPC

Includes Lycos, Hotbot, Tripod and Angelfire

     
5:27 pm on Nov 1, 2006 (gmt 0)

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Lycos with Ask for paid and free search results.

reuters [today.reuters.com]

[edited by: jcoronella at 5:38 pm (utc) on Nov. 1, 2006]

5:31 pm on Nov 1, 2006 (gmt 0)

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Well Lycos don't show up much on the search radar anymore, but Ask don't have many advertisers using their own PPC service. I thought most people used Google AdWords to get onto Ask.
7:11 pm on Nov 1, 2006 (gmt 0)

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For top of page sponsored ads on premium keywords you must buy through ASK's sponsored ad platform (leased from Looksmart). Getting on Ask via Google gets you below the scroll, bottom of page.
6:59 am on Nov 2, 2006 (gmt 0)

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More coverage:

Oakland-based Ask.com and Lycos Inc., a leading web portal, announced a multiyear agreement whereby Ask.com will be the search and sponsored listings provider for the Lycos Network, including Lycos.com, Hotbot.com, Tripod.com and Angelfire.com.

Mercury News [mercurynews.com]

1:20 pm on Nov 2, 2006 (gmt 0)

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Ah, that's a trip down memory lane. I remember when everyone used Angelfire and Hotbot.
3:38 pm on Nov 2, 2006 (gmt 0)

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>> I remember when everyone used Angelfire and Hotbot

Perhaps someday we will say that about MySpace and YouTube.

4:21 pm on Nov 2, 2006 (gmt 0)

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Sometimes .com and .ca sites and run by different people (such as MSN.com and sympatico.msn.ca) do you think this will move over to the .ca site as well? I'm still getting "powered by Google" on the .ca site.
4:23 pm on Nov 2, 2006 (gmt 0)

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I usually regard Ask as being just below the threshold where it's worth attention (SEO or PPC-wise)

This is a step in the right direction - but is it big enough? Eh.

7:11 am on Nov 3, 2006 (gmt 0)

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Could anybody that does use ask.com tell me if their sponsored listing programme provides a keyword research tool so that you can see just how many searches are being carried out via their search engine (and any partners)?. If so, it would be possible to at least make an informed decision as to wether it was worth advertising under a chosen keyword because you would then have the actual search volumes for their network alone.
2:34 pm on Nov 4, 2006 (gmt 0)

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This is a good move for everyone all around. Ask has been quietly improving the freshness of their results - perhaps their weakest point in the past.

If there ever was a dark horse in this race, it's Ask right now.

3:57 pm on Nov 4, 2006 (gmt 0)

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This thread made me do a coupe of searches on ASk, an

1, I see that up to 40/50% of the indexed urls on the SERps i saw , had no associated webpage cache

2, included a site that i had "301'd" since July 2006

3, included a site that returns 404 since July 2006 cos I removed all the webpages

I do hope you guys are right about their improvements, cos the above is not all I noticed,

On a positive note, I ranked very well indeed for my most competitive phrase, alas, there is nothing coming from this, sigh!

This may be rubbish, but I think ASK is spending most of its cash on Marketing, with very little left over for the techie stuff,

Like gadzillions off new servers, extra bandwith, storagebanks, techie people, inshort the "muscle" being deployed by google/yahoo/msn

just my 2p

vite