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Use the New Ask.com to find it.
Save time. Search better.
So, I clicked on it, and it was better. But, sheeee, that's kind of lame, don't you think. Or, really aggressive. I like Ask. But, I'm use to G. (The only other ads, on both Ask and G, was an ad for Raccoon halloween costumes.)
"OK, what keywords do we buy?"
"Everything. What's the budget on that."
"One zillion dollars--paid to our primary competition, BTW."
"Hmmmm. Maybe we should target our buys instead."
So, what are the doing, do you think? How about this: on keywords people are buying ads on Ask, drive traffic from Google to provide a happy experience for the ad buyer. Make sense? Perhaps throw in some areas where Ask really excels over Google, too.
I've decided that buying ads on your competition is a good idea in this case. Interesting that G will allow it. But, then, it only enhances their reputation and it makes money, so what the heck, eh?
Remember, Ask can monetize traffic directly *and* indirectly by exposing searchers to other IAC businesses:
LendingTree (mortgage/finance lead gen)
ServiceMagic (the EBay of home services)
Pronto (upstart comparison shopping engine)
Match.com (top 5 dating site)
ReserveAmerica (campground reservations)
Citysearch (local search)
Home Shopping Netwokr (infomercials)
etc, etc, etc