Welcome to WebmasterWorld Guest from 54.224.83.221

Forum Moderators: bill

Baidu Blockchain Photo Platform to Protect Intellectual Property

     
11:45 am on Apr 16, 2018 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:25428
votes: 728


We all know how easy it is to steal content on the Internet, especially when it's our own content being taken. I spotted this and thought it might be an idea to help.

Baidu has a new service called Totem which is a blockchain-based photo service which it hopes will help image theft in China.
The service, called Totem, went online Wednesday and uses a blockchain to timestamp submissions of each original photograph from a user with a real-name identity and store data associated with the images on a distributed network. Baidu Blockchain Photo Platform to Protect Intellectual Property [coindesk.com]
10:09 pm on Apr 16, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:14905
votes: 649


:: insert paranoid speculation about potential ways the “real-name identity” aspect might benefit Chinese government ::
4:39 pm on Apr 17, 2018 (gmt 0)

Moderator from US 

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 10, 2005
posts:5767
votes: 128


uses a blockchain to timestamp submissions of each original photograph from a user with a real-name identity and store data associated with the images on a distributed network.

So a plagiarist signs up for the service and submits images as his before the real photographer/copyright owner has a chance to register the images. Then the real owner has to go through major hoops to get the original submissions removed. And hope that the majority of Baidu's blockchain processing isn't actually under Chinese control, which could be gamed to benefit Chinese plagiarists in disputes.