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Chinese search engine operators fined for false internet ads
China's two leading search engine operators, Baidu and Sogou, were fined on Thursday for their negligence in publishing unchecked advertising for unlicensed medical services and private companies.
The fines were issued by the Shanghai Industrial and Commercial Bureau on charges of publishing false and illegal advertisements.
Baidu was fined 28,000 yuan (about $4,000) as it linked commercial ads of private hospital groups with certain key word searches, which pointed to medical services that the hospitals are not qualified for.
The hospitals were also given fines of up to 46,000 yuan.
Sogou was fined 10,300 yuan for carrying an advertisement containing false messages and for a company whose business license had been revoked.
While the amounts are barely pocket change