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A new search engine and social network provider called Goojje has appeared online in China.
The site contains very similar branding to Google, and the final syllable "jje" sounds similar to the Mandarin word for older sister (jiejie).
Goojie's search results appear to be filtered for sensitive content in accordance with Chinese regulations.
Google has recently objected to those restrictions, but the new site appears to be urging it to remain in China.
about 50% Baidu, and 50% Google
If you look at the logo, that's what is looks like. The Baidu footprint inside the Google letters. And the chinese name is Goo-jie (Sister Goo). Google's name is goo-ge (sounds like Brother Goo).
That kind of copy you have here in China all the time. On TV you see ads for the "Phone" (hint: looks like iPhone but misses the "i"). Sometimes they get in trouble for it, most of the time they don't. My favourite was a clothes store close by, called "BOSS". Apperently, he got some problems for the name, so he just stuck a "BIG" in front of the name. Oh well. That was two years ago, in the meantime he has changed it back to only Boss.
But then, Korea was the same at some point, so was Japan. Even "Made in Germany", a hundred years ago, was only a warning label against cheap German products. Now its China's turn, but it will change too, just needs some time.
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Google warns Chinese copycat website [google.com]
BEIJING - Google has warned a copycat Chinese website to stop using a logo that resembles the US Internet giant's or face possible legal action, state media reported Monday.
Google accused Goojje of infringing on its trademark rights, saying the logo of the Chinese website could make users believe it was authorised by or linked to the US company, the Shenzhen Economic Daily reported.
In a letter sent to Goojje by Google's lawyers, the US Internet firm demanded the Chinese site stop using the logo by Monday, the report said.
Goojje not to change logo despite Google objection [economictimes.indiatimes.com]
Chinese web portal Goojje has said it "will not change" its logo despite US search giant Google's threat to sue it over copyright infringement, according to a media report Wednesday.
"The website is our team's achievement," Huang Jiongxuan, the website's founder, told China Daily over the phone. "It's impossible that we would close it down."
The team has invested 30,000 yuan ($4,400) for the website's set-up, said Huang.
The website has yet to return a profit and Huang is now relying on his family for a living.
But he shrugged off the threat from Google Inc.
goojje in the Chinese also appear to be only a farce.