Forecast the PPC SE of the future.

Based on personal experience please.

[John_007]

Hello,
I am a new user to this forum, but I wanted to get a feeling for which PPC engine members at webmaster world prefer and reasons why. The rationale behind this post is to get a response from the people, not from the sales department of some big corporation. I hope someone out there can help me with forecast of the future for PPC Engines. For, they are going to prevail, even if it takes a while. A catastrophic example of this process is Google, once known as the main engine dedicated to free search results, now has changed the format of their search results from totally free to pay for placement. Adwords is a great system, but Googles transfer marked the downfall of the "free" internet ranking placement.
So please someone inform me who will be in the forefront of the PPC race for domination and those who will fall victim to the ruthless realm of cyberspace.
I leave you with a quote from some ancient philosopher:
"In the end, there will only be one..."
In hopes of response,
John_007

[grnidone]

Welcome to the forums, John, and I think this will be a good discussion. Google hasn't totally gone to complete PPC, but in an interesting turn of events, they did mix their paid and non-paid SERPs ... at least for a little while:

[webmasterworld.com...]

[WebGuerrilla]

A catastrophic example of this process is Google, once known as the main engine dedicated to free search results, now has changed the format of their search results from totally free to pay for placement.

Maybe you're making some type of distinction between cpm and cpc, but Google's Adwords program has been around since almost the beginning. Your post also suggests that Google's main results are paid for, when in fact they are not.

So, I'm curious if to find out if you have a problem with advertising on search engines in general, or is there a specific issue with a pay-per-click advertising model that I'm missing?

[mbauser2]

A catastrophic example of this process is Google, once known as the main engine dedicated to free search results, now has changed the format of their search results from totally free to pay for placement.

<Bleep>

In case you hadn't noticed, Google is pissing off most webmasters by doing exactly the opposite of what you've implied. Instead of corrupting the free results with advertising, they've been trying to force advertisers to fit into Google's "just the facts" philosophy by limiting the marketing hype in ads.

By the way, who else do you think is now known as the "main engine dedicated to free results"?

<NOTE: Please be sweet, mbauser2. ~Marcia> ;)

(edited by: Marcia at 12:30 am (utc) on May 26, 2002)

[John_007]

Thanks to you all for replying, but i don't feel you understood what i was saying about google. They have set the ball in motion, moving towards pay per click. Google adwords has not been around since the beginning either. This program was initiated once google realized that banner ads couldn't even sell their own weight (nothing), and the entire industry was moving towards pay per click. So in hopes of maintaining the forefront of the search engine world, google placed a system that would still maintain their "honor" for free rankings, but also finally allow them to bring in more cash. Now you all seemed to jump at the idea that google has tainted their service, and i definitely agree. Yet, it is like evolution, the only way to survive is to adapt to one's surroundings, which is exactly what google did. I feel that because they did not start out as a PPC, then they are not truly prepaired to take on this competitive business. Oh well, i am having no problems with any PPC engine, except those who have marketed their whole existence on free results, but now are hipocritical with programs such as adwords. I enjoy the system set up by google and the user friendly interface, but i must wonder then, who gives only free rankings anymore? no one. As i said before the ball has been put into motion. So i would like to know from people out there who they think is a good qualified PPC? I am interested in personal beliefs of this topic.
Please respond to this as soon as possible.
"May the roads rise to meet you, may the wind be at your back, may the sun shine warm upon your face, and may the rain fall soft upon your fields, and until we meet again...may god hold you in the hollow of his hand."
Sincerely
John_007

[backus]

I think you miss the whole concept of Google. The main results are free and will remain that way. Adwords have been around since the beginning, just they now have a new way of being paid for. These results do not interfere with the main results, however.

Please get your facts straight before posting such rubbish.

[chiyo]

John, I have to admit to being confused by your reasoning. Google provides as its core product SERP's that are ranked by some objective, if not perfect, criteria. Pay per click does not make any difference to this.

On the side and in different fonts clearly marked up the top are paid/sponsored listings.

They provide the most useful SERPs in the industry, but you cant have the bets product in the world, if nobody pays for it! So their options are Adwords, Sponsorhips, subscriptions, renting the database, etc. Whatever they are doing, it does not affect the core product that drives people to the google site and brand.

There is no cop out.

Should google's screen become so crowded with ads customers will leave. They cannot commit hari-kari on their own product. Its just how business works.. providing a way for a product to be funded and make a profit without alienating the very users that value the product enough to visit, (and maybe click on the ads as well!)