Yahoo/CEO Google Is Possible Paid-Listings Supplier

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Yahoo/CEO Google Is Possible Paid-Listings Supplier

littleman

7:05 pm on Apr 11, 2002 (gmt 0)

Article here [story.news.yahoo.com]
Who didn't see this coming? This will dramatically change the PPC landscape.

Travoli

7:09 pm on Apr 11, 2002 (gmt 0)

<-- not excited about having another account, but excited about possible lower bids at each PPC service.

littleman

7:11 pm on Apr 11, 2002 (gmt 0)

The article says that yahoo may run their own. I think they will go with google though, or some google license -- the infrastructure is already there, and they are already vested in google.

EliteWeb

7:13 pm on Apr 11, 2002 (gmt 0)

Too much google can turn bad if people burn out on it. Sure its the best right now, but soon people may get tired. That is when someone like Teoma could pull the lead.

littleman

7:14 pm on Apr 11, 2002 (gmt 0)

[OT]
Anybody out there selling short on Overture?
[/OT]

bigjohnt

7:57 pm on Apr 11, 2002 (gmt 0)

Competition is good for business. I hope Yahoo does it in house, with or without Google. Without would be better, but my money is on them using Google.
Nothing against OV, I like them alot, but another competitor with the firepower to make a go of it, that will change things - quite a bit, as far as where advertisers <competitors> spend their dough. So far no PPC has been able to compete at OV's level. This could shake the PPC web.

DrCool

8:08 pm on Apr 11, 2002 (gmt 0)

I didn't really track this too closely but when Yahoo started using Overture did the bid on the top few placements for Overture go up or down? The downside I see with Yahoo using Google for PPC is the prices going up.

bodine

8:31 pm on Apr 11, 2002 (gmt 0)

> selling short on Overture?
Would not be a bad idea...down about 14% now (don't take this as advice...none of my stocks have done well, even before 9/11)

The bids on Overture did go up a little, in my case. But, not only that, the # of clicks went up, and the comparison to # of clicks to # of sales were so different pre/post Yahoo!, I could not rely on my data to know how well it will pay off.

Travoli, Yep, this will be another accout to keep funded, but at least I will not have to adjust the bids every 30 seconds. However, the down side is that I will not know how much I am spending on each click.

Any bets on what AOL will do??? I think the current Overture/AOL agreement ends on the 24th...