Overture PPC results on other engines

Qusetion about being charged by Overture for a click on your link

[ragingbull]

Are you charged a click by Overture when your link is clicked on any of the other major search engines that the Overture results are found on? Or are those paid for by the search engine and their agreement with Overture?

[PPCBT]

You are "DEFINITELY" charged for clicks on Overture listings on "partner" sites.

That is where the majority of your advertising expense at Overture will originate.

Before Overture's partnerships evolved, "Goto.com", was fairly obscure in the "overall" scheme of things.

[bsand715]

Hey gang being a newbie and just getting my first site out to the search engines I have a concern
that pay per clicks can be manipulated by the simulated click thru programs that some people use to get better ratings with on some search engines. All they would have to do is key your url in and turn it loose. Seems like that could get real expensive.Any concerns here?

[seoboy]

its a real concern, and its up to you to keep an eye on things and make sure this isnt happening.

different engines have different degrees of "security" to prevent them from billing you for "questionable" clicks. we've had problems with some engines, and no problems with others. i wont get into names, in the interest of diplomacy, but suffice it to say that the most successful engines are such because they instill confidence in their advertisers (and have good reach).

there's a whole host of possible abuse scenarios out there - some more complex than others. many can be prevented with diligence, but the best ones can sneak by even the most solid "detection" system.

so keep in mind that the bottom line for you, in terms of determining whether or not a campaign is "worth it", is to determine what you "get" from that campaign beyond just clicks. if there's a little fraud, but you still make sales and a profit, then its still "worth it" for you (it just means your actual cost per visitor is higher than your obvious cost per "click")...

everyone has their own yardstick by which they must measure.