Goto $50 click thrus?

cipro and others showing $50 per click.

[uksitesubmit]

Is it just me or is the us government paying $50 a click on words like anthrax and cipro?

[Macguru]

That is what I am seeing too. The closest competitor for cipro is under 2.50. This does not make sense! It must be some mistake. They should have it for free.

[Brett_Tabke]

They added at the top of the serps:

Special Note: Overture is placing public service links at the top of the listings at NO cost to the charities.

[uksitesubmit]

Ah yes so making them $50 is actually a free top listing which no one else can compete with!
It is interesting if you search for charity some of the "charities" are spending $6 a click, wonder where they get the money from?

[jeremy goodrich]

That seems a little like overkill...couldn't they just put it at the top of the serp? or is this some kind of tax write off play?

[cyberbear]

Talk about your idiot bidding. This doesnt make any sense at all.

[minnapple]

Someone I know has been running a charity redirect site for the last 6 months.

They have optimized a certain product type and within that site they have laced it with links to serveral selected charities.

They have spent a tiny amount on PPC per month, but a vast majority of the traffic comes from Google, Fast and recently Wisenut.

Seems like a great way to drive traffic to charities of your choice with little cost beyond a little sweat.

[dwampus]

If Overture had a "proxy-bid" feature, this wouldn't be an issue. A proxy-bid would automatically insure that the listing would always remain in the top spot (up to a pre-determined bid amount), but only pay exactly enough to be there. So instead of "setting" the bid for $50, hoping that a competitor wouldn't beat it, they could proxy-bid it to be one cent higher than the next-highest bidded listing.