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When we emailed notification about our updated Terms and Conditions to Sponsored Search advertisers on January 5, it caused some of our blogger friends to notice our account optimization program for the first time. In reality, we rolled out this program back in June, and since that time we’ve seen some pretty impressive results.
Unfortunately, we learned that not everyone in the blogosphere understands this new program, which we believe is the result of misinformation more than anything else. Thus, we want to set the record straight, so that advertisers and other interested parties know what this program is—and just as importantly, what it is not.
Yahoo SM - EXTREMELY scary new terms [webmasterworld.com]
[edited by: encyclo at 1:15 pm (utc) on Jan. 28, 2009]
[edit reason] fixed link [/edit]
Even if the service is fantastically good and all the changes are effective, it would still need pre-approval to be acceptable IMO.
Fact is the new terms give them the right to go into your account and make changes. Reversible or not, notification or not, it's a scary proposition for someone who may not check their accounts often.
We never use anything Yahoo! provides (haven't given them a chance to give us anything in years) because it was always way off target, way to general, and would come in with a suggested budget of 10X what we told them we had to spend. Ad text would be auto generated and we got burned a few times sending stuff to clients that didn't make any sense.