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The first one at 8.58 AM advised me to rush to my account as "minimum bids have been increased" and I may have some inactive.
At 1.22 PM another e-mail arrived telling me to rush to my account because "minimum bids have been decreased" and some of my keywords which were previously inactive are now active and I should revise my bids.
What a joke. My spend has fallen so low that I won't even take the time to check it out. Their website so slow & unfriendly that it's just not worth my time. It stills shows my balance from the last time I logged in with no way to refresh it. I have to op[en 2 or 3 pages first before it finally updates to the current balance.
Just too stupid. I check my AdWords spend & results daily. Fast site. Easy to use. Good results. Updated every few minutes. What more could you ask
I can totally relate, as of today I'm cutting spending in half, as I am following the people who started lowering bids to the minimum and let the system drown in it's own pool of greed and user abuse & lay on the pebbles on the bottom.
I mean - even the "recent maximum bids" for a certain keyword are changing every second. Checking once - it's 24¢. Then a minute later - 22¢. Then a minute later - $2.42. For us it's money, but for Y it's just pebbles.
We are not stupid. Now Pete (or whoever) will throw pebbles at us, telling us that some bugs have been reported, but the technical team isn't available (or whatnot).
What I'm saying is this: Every time bids stabilize, Y violently sinks a fistful of pebbles into the pool we're in, to make us row harder (and bid higher) to stay head over water (and inside the budget)
Who's to say anything about reliability of Y's info, or the truly tiny size of the pebbles who start all them ripples...
And that's the word!
current bid: $0.74
new minimum bid: $0.80
All over my account its like this. Then if you increase your bid, a month later, the new minimum bid goes up another 5%. Well, at $0.74 Yahoo is already taking about 80% of my margin (per click). As these minimums go up, it gets closer and closer to the level where its just not worth advetisers time or effort to keep these campaigns going. Over the past year or so, low quality partners and minimum bids have combined to turn many of my campaigns unprofitable so the only recourse is to shut them down. Its only a matter of time before the advertisers who are not tracking as thoroughly as many of us are realize that are losing money and stop their campaigns as well. When this happens, Yahoo is screwed.
Not too say that you shouldn't test Yahoo as my biggest campaigns are doing very well. But I fear that soon, Yahoo will figure out a way to try squeeze every nickel from me that I am making on these products too until its no longer worth it to advertise there at all.
Traffic from Yahoo paid search seems to be too dirty, as it comes from many irrelevant sites being treated as search, including Yahoo’s own sites like news and whatever else. Search should be search only.
I believe that the cost increase and all what’s going around with minimum bids, that’s all connected to whatever is happening behind Yahoo’s HQ door.
We dont' any more. At least not with Yahoo anyways. Their quality and conversion rates for us were not worth paying unjustified CPC costs.
[edited by: werty at 4:06 am (utc) on Nov. 18, 2008]
[edit reason] Changed some of the language. See TOS #3 [/edit]
I noticed my campaigns deteriorate several months ago. I was going to close up my accounts but I basically played the game that Y left open to me. I didn't advertise on any key terms that were raised. I found other outlets for Y's previous budget.