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Try Yahoo!'s improved Content Match

Yahoo! Content Match



6:52 pm on Oct 10, 2008 (gmt 0)

5+ Year Member


We’ve made some recent improvements to our Content Match technology that may offer a higher clickthrough rate and return on ad spend. Our new matching technology not only attempts to understand what the content is on a page but also who is viewing it. This can help to get your ad in front of customers who are ready to buy.

The new matching technology is already in place, so all you need to do to take advantage of it is create a Content Match campaign. Keep in mind these basic guidelines when you set up your campaign:

•Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
•See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
•Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.

Hope this helps!



12:37 am on Oct 16, 2008 (gmt 0)

5+ Year Member

Sorry, with the 250 increase to the deposit and the 25% seasonal CPC bump to help offset your falling stock, we've stopped all our Yahoo ads and won't be using your sponsored search until Yahoo pulls their finger out of you know where and gets a clue.

That 33 offer from MS is looking pretty good about now I bet............


6:58 am on Oct 17, 2008 (gmt 0)

5+ Year Member

Well, I don't know what's going on at Yahoo but in the last few weeks a very long running campaign is no longer profitable. For some unknown reason conversion has gone down the pan for me so I am progressively shutting campaigns and ad groups down with Y. Occasionaly I turn things back on for a few hours just to see if there is any change but it's a useless exercise. The thing is, they have had the audacity to ramp up some keyword bids to totally unrealistic levels - even higher than G and at the end of the day they are still not a patch on the traffic available from G. They seem to be following a policy of 'self detruction' in desperation at the moment. They should consider lowering their ad costs to attract a larger customer base.

handsome rob

9:16 pm on Oct 20, 2008 (gmt 0)

5+ Year Member

We too have all but suspended our YSM activities. With the coming layoffs and the state of the economy, I can't imagine YSM changing these death-sentence policies of theirs any time soon either. Advertisers will continue to suffer and leave for the sake of what's left of NASDAQ:YHOO

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