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We’ve made some recent improvements to our Content Match technology that may offer a higher clickthrough rate and return on ad spend. Our new matching technology not only attempts to understand what the content is on a page but also who is viewing it. This can help to get your ad in front of customers who are ready to buy.
The new matching technology is already in place, so all you need to do to take advantage of it is create a Content Match campaign. Keep in mind these basic guidelines when you set up your campaign:
•Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
•See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
•Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.
Hope this helps!
That 33 offer from MS is looking pretty good about now I bet............