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From November 3, 2008, until December 31, 2008, Yahoo! will be making a seasonal rate adjustment by increasing the cost per click (CPC) by 25% in all categories. This means that during this period your actual billed CPC will be 25% higher. This adjustment reflects the increased consumer buying activity during the holiday shopping season, which is typified by increased leads, better conversion to sale, and increased revenue for our merchant partners. The 25% adjustment to your billed CPC will be reflected on your Click Report and in your invoice.
Seems very strange to us here. Why not let bidders outbid each other? Why force the issue like this? Clearly, just to gain profits.
Yet another reason I prefer Google ads to Yahoo ads - the first being that the CPA is much, much lower on Google.
What are they thinking.... they should be lowering to get more people on to the network and let natural bidding drive up the price where ROI is to be had...
We closed 4 of our accounts about 9 months ago and although we get less clickthroughs to the websites - our PPC ROI has strangely enough (;) !) increased over 60%...
This sounds like a Homer Simpson school of Business tactic - on second thoughts that does Homer a great disservice...!
Just one more nail in the coffin... why is My Yang still there?