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Can you say Class Action Law Suit?
Also, it looks like they are reposting the top bidders from the first page on proceeding pages. So even in your not inactive but have a low bid your probably wont get many clicks if your not one of the top bidders.
There have been many comments about Yahoo’s recent performance.
We decided to treat Yahoo like a 3rd tier search engine. We're in the process of turning off campaigns, inactivating key words that have high min floors and lowering bids to the minimum.
We went from spending approx $150,000 per month to $100 bucks a day.
YSM has been our worst performer the last couple of months. We're in the process of phasing them out.
Yahoo is entering MIVA territory. The main differences are that Miva doesn't inactivate keywords to drive up the price and Yahoo has a larger staff of people who have no clue what they are doing.
I have spoken to multiple advertisers in the industry and they are having simliar problems with Yahoo. I'm having better than ever profit margins with both G and MSN. Yahoo can't seem to get their act together.
Even if you block the 250 domains they have 1000's of other poor quality sites each driving 1 to 3 clicks per day. Your AE will talk out of the side of his/her mouth. Don't fall for it. They are well aware of the situation.
They have given YSM a fair chance, many of us for years, and are leaving for other paid traffic sources. How tolerant to negative or poor ROI PPC campaigns do you think new advertisers will be? Small business owners on their AOL accounts with no real analytics watching their money disappear one click at a time and waiting for big conversions that never come? You think they can outpace the rate at which advertisers leave, multiplied by falling share of the search market?
Yahoo's market share continues to slide, YSM ROI continues to fall, advertisers have increasingly less control over where their money is spent, employees are abandoning ship in droves, and savvy SEM's are making no secret of their sub-par experiences with their YSM campaigns. In what world is this sustainable long term?
YSM's "partners" and their other policies that exist only to inflate click volume with no regard for traffic quality keep the ship floating on a bubble. All bubbles burst.
Its a shame because at one point it showed some promise. The other thing I will add is that at last, they finally show geographically where your clicks are coming from now as well to help battle competitor click fraud. Kudos, but a bit too late, much too late.
Solution: Switch match type to Standard. The problem goes away.
I'm also going to try switching over the Standard Match on Yahoo and see how that works. Anyone else having luck with that?