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During this period, click volume looks mostly normal, we haven't seen dramatic changes in referring domains (although, many are 'Not Available'), and several other leads showed up as dry. Also, site outages and/or landing page conversion issues are not the culprits as other engines remain unharmed while utilizing the same sites and pages.
Has anyone else seen a conversion decline specifically for Yahoo since this period? Just wondering if it's more widespread or due to a change in the mix of syndication partners w/ blocked domains...
joined:July 19, 2001
There's some talk over on the SEW YSM forum (perhaps you're there already) wherein someone's complaining of generally worsening YSM results since beginning 2008, and with even worse results recently. The thread's titled 'Yahoo Performance Drop'.
I'm sure they're doing other things that benefit them but not their advertisers. Senior mangement is recieving a lot of pressure from their stock holders and the recent drop in performance may be a reflection of their efforts.
I'm basically winding down with Yahoo. I've spent the last month moving my Yahoo Search budget to display. I will reach out to management once last time. I'll keep you posted.