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Yahoo's New Click Filter Report

Cick Filter report

4:27 pm on Apr 23, 2008 (gmt 0)

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We’ve launched the Click Filter Report, which is a new report that provides information about the number of clicks on your ads that our Click Protection System has identified as invalid and, as a result, we did not charge you for.

You can find the Click Filter Report under the “Reports” tab in your account: Just select “Click Filter” in the “Traffic Quality Reports” section of the Reports Navigator on the left side of your screen.

The report can be customized with the following data:
•Invalid Clicks
•Invalid Click Rate
•Click-through Rate (CTR)
•Average Cost-per-Click

We’ve posted a more detailed article about the Click Filter Report on the Yahoo! Search Marketing Blog: [ysmblog.com...]

Hope this helps!


6:12 pm on Apr 24, 2008 (gmt 0)

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I just hope that the MSFT-YHOO deal goes through. Then roll out just some more of such features, and the "white hat" crowd will run for Microhoo in no time (from Adsense which is a royal PITA). Oh, and please make the program available to publishers globally!

6:18 pm on Apr 24, 2008 (gmt 0)


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I'd like to see how such a report would match up with a report generated by third-party click fraud tracking software. I suspect the only way to do this would be to include in the report additional data, such as date/time of the negated click, IP or IP range for the click, user agent, etc.

Just reporting that "we batted out these clicks" - whilst reassuring and a sign that "something is being done to protect you" - falls just a little shy of the type of transparency that might both enable a more robust dialogue (Yahoo + Advertiser + Third-Party click analysis consultants) AND might fend off the gradual erosion of advertiser trust in PPC advertising.

I'm sure it's naive to think that the major PPC players would collaborate at least on a joint effort to identify click fraud activity in real time . . but maybe it's a healthy naivete?

4:30 am on Apr 28, 2008 (gmt 0)

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Webwork, it's just a gimmick to sell to newer and less advanced advertisers. They hope that they see it and assume Yahoo! cares about click fraud and is doing their best to prevent it.

Fact is, Yahoo!'s click fraud prevention is a joke. They still will let just about any website into their "search network" and offer no way of opting out of that traffic. You can block up to 250 domains, but with Yahoo!'s open door policy with their feeds, it's not nearly enough to block all the garbage that's in there. Still no IP blocking or transparency that other 3rd tier PPC systems had half a decade ago.

If Yahoo! cared about click fraud, they'd actually fight it. They'd start putting some quality control over their feeds and give advertisers more control. Showing me a few obvious clicks they found is no compensation for when I have to send a fraud report to them every week for nearly half their traffic (yes, nearly half their traffic in some industries are that bad).

8:01 pm on May 19, 2008 (gmt 0)

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Have to agree - we've seen a marked increase in fraudulent and suspect traffic coming from Yahoo and upon further investigation it appears Yahoo has picked up some the partner sites that Google tossed a while back (Zanga.com & Sedo.com).

In terms of Yahoo's new fraud report - why can't they report to us the referrer that delivered the "bad" clicks? Would make sense so we could block the site. Many outside vendors now offer ways to seriously deter and detect click fraud - why can't Yahoo?

In addition, why does Yahoo not allow advertisers to opt out of the partner network for search partners in the same fashion that Google does?

Most on this board know the answer to these rhetorical questions. In an effort to boost quarterly earnings Yahoo is alienating many of the customers they've worked so hard to retain.

A serious effort by Yahoo to cleanse its search network and offer proper tools to understand and combat click fraud would pay dividends more quickly than Yahoo realizes.

3:17 pm on May 21, 2008 (gmt 0)

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Count me in on this. Shifted 80%+ of my PPC budget away from YSM because of their awful traffic and indefensible policies regarding domain match and search partners. YSM's strategy for the past year or two seems tantamount to looting.

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