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Starting today minimum bids are no longer fixed at $.10

Starting today minimum bids are no longer fixed at $.10

     
2:01 pm on Apr 18, 2008 (gmt 0)

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Hey folks!

Here’s some news for our U.S. Yahoo! Search Marketing advertisers.

Starting today, minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Throughout the next week, you may start noticing new minimum bids on some of your keywords. Your new minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10.

If any of your keywords have bids that are below your minimum amounts, you will receive a message in the Alerts section of your dashboard that will provide information, in addition to an email. These alerts and emails are intended to help you adjust your bid in time so that your keywords stay active. You’ll be given some time to make changes to your bids before they go offline.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as the relevance of your keywords (as measured by the quality of the ads associated with them), and the number of bidders and bid amounts in the particular keyword market.

We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog: [ysmblog.com...]

Thanks,
YahooPete

7:59 pm on Apr 18, 2008 (gmt 0)

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YahooPete.. if keywords go inactive, will it help to submit a new ad and try to increase the ctr or is it a lost cause?
5:45 am on Apr 19, 2008 (gmt 0)

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qwik I think it will be a lost cause. Why dont you try?
10:36 pm on Apr 20, 2008 (gmt 0)

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Pete, same question as qwik... Can we lower the minimum bids by increasing any of the factors involved in 'quality'? ie. ad text, ctr, landing page factors...?

Any information on this would be greatly appreciated.

4:17 pm on Apr 22, 2008 (gmt 0)

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Hey there “qwik,” and “koncept”

You can reactivate your keyword by increasing its bid to meet or exceed its minimum bid amount. Then, to help keep your bid above the minimum, focus on improving keyword relevance (as measured by the quality of associated ads in an ad group), since your minimum bid may depend, in part, on keyword relevance.

Hope this helps!
YahooPete

6:57 pm on Apr 22, 2008 (gmt 0)

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Well I have 5 bars on my quality scores with little competition, and my minimum bids doubled.
1:13 am on May 3, 2008 (gmt 0)

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YahooPete,
Are any minimum bids dropping below $.10?

Anyone seen any drop yet?

I haven't.

10:41 pm on May 5, 2008 (gmt 0)

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Hey “CathyM”

Thanks for your question.

Yes, some minimum bids have dropped below ten cents.

Because keyword markets are always in flux, we recommend you monitor your account regularly and pay attention to any alerts you receive regarding minimum bids. Please note that even for keywords participating in the first phase of this pricing change, many advertisers will see their minimum bids for some keywords remain static at $0.10 (or some other minimum bid amount), either temporarily or in the long term.

Hope this helps!
YahooPete

10:11 am on May 6, 2008 (gmt 0)

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Because keyword markets are always in flux, we recommend you monitor your account regularly and pay attention to any alerts you receive regarding minimum bids. Please note that even for keywords participating in the first phase of this pricing change, many advertisers will see their minimum bids for some keywords remain static at $0.10 (or some other minimum bid amount), either temporarily or in the long term.

Whats the point in this then? Isn't the keyword market supposed to be market valuated? I mean only the people bidding on the keyword can justify the value of the keyword or else Yahoo is shooting itself in the foot.

I'd rather pay a low monthly premium to be on a network that is sustainable and a free market period than to deal with the garbage (yes, did i say that out loud?) that is Yahoo PPC/YSM today.

By that i mean REAL click fraud scrubbing, TRUE functionality to limit to Yahoo, Yahoo search partners and Yahoo Content. TRUE open market bidding on keywords, better email/phone support and a real "free market" advertising system.

I think Yahoo is severely dropping the ball here trying to monetize the hell out of something that has a broken will and is hanging by a thread.

5:29 pm on July 18, 2008 (gmt 0)

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well, I did have about 10% of my KWs go inactive, but at the same time, I am now able to bid a lot more at less than 10 cents. So traffic went down but ROI improved. I am all about the ROI...
 

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