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I asked Yahoo about this, thinking I must have setup something wrong and all this traffic was coming from what they call their content network. But no, I find out that all these junk sites are part of sponsored search, and there's no way to get traffic just from Yahoo.com.
Are they out of their minds? I can't fathom how much money they are losing because most advertisers don't have the ability to track this stuff separately and probably just shut down their campaigns after all. I see that they let you block up to 250 sites, but unless I'm missing something they don't help you decide which 250 sites to block by providing any kind of tracking or anything.
Am I missing something here? This really bothers me ... this is a borderline scam if you ask me. Yahoo KNOWS that 95% of advertisers will LOSE money from this traffic.
That's not to defend Y!'s search network but Y! Search traffic is good enough to carry all the crap across the goal line IMO.
Yahoo! Inc. to Layoff Hundreds
Battered by slow revenue growth and the popularity of social networking Web sites, Yahoo! Inc. is poised to lay off hundreds of workers, according to published reports.
The chickens are coming home to roost.
It's easy to blame things like social networking but those of us here know the truth. They are basically an immoral & dishonest company and people are leaving the sinking ship.
It is funny that they protect the partners from low quality ads but they don't protect the advertisers from low quality partner sites.
I think the reason they don't let you separate it beyond filtering by domain is people would find the traffic volume on Yahoo! to be minuscule compared to Google. Probably on par with what you see with MSN.
On google I simply use their search engine and sometimes content partners, but never the adsense brigade who reduce ROI to miniscule levels.
If this cannot be done on Yahoo! it does seem embarrassingly amateur for a top player - either that or has been noted elsewhere, a sharp practice.