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Rising cost of Yahoo

2:56 pm on Jan 24, 2007 (gmt 0)

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WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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This is why I can't seem to get a handle on the rising cost in yahoo.

When we moved over to the new format I am having a very hard time tiring to figure out why the spend is going up even though nothing has been changed as far as amount per click I continue to cut the campaigns off in the evening as before and still it keeps rising.

I am doing everything pretty much the same as before the change over but still the cost rising.

I opted out of the content and advanced search but this did nothing to reduce the spend.

The time ratio to actual balance is not even close as last night I turned the add off with 125.00 in the account. This morning I was activating it and it was 0.

When I participated in the demo on the internet with yahoo I asked 2-3 times what was the time difference in what we are seeing on our account to the actual real time and never got an answer.

Has anyone else been seeing a rising cost in the same campaign since the switch to the new platform.

1:53 pm on Jan 29, 2007 (gmt 0)

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Yes, costs are rising dramatically. That is what Panama is supposed to do. Get more revenue from the advertisers, and make it less manageable.

Additionally, bandwidth restrictions on third party management software make it nearly impossible to control costs effectively. Ranges versus positions, premiere spots versus everything else. BAH!

I have seen accounts tapped dry in a day, when the same amount should last a week - with no increase in sales. (We use prepaid option, putting this monster on a free reign would be suicidal.)
My crystal ball says this will pump up profits in the short term, and someone will buy them out.

PS. I am cutting my Yahoo spend with all of my clients. What good is granular tracking and ROI assessment if you cannot apply the controls as effectively as before.


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