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Forum Moderators: werty
One of my many concerns regarding this, is that I have seen that these sites don't convert well. In fact, I have witnessed on my campaigns that they convert on average less that 1/10th as well as the average PPC visitor. Another concern is that you don't know what term they came in from and therefore it makes your analytics much less useful. If you have for example a term like "Florida Travel" and you know it costs you $2.95 per click and you make $50.0 per sale then you have something to work with and shoot for. But, if you don't know what term you are actually being charged for and the user never even entered the search process, it can ruin your ability to know what is working and what isn't. It just might be that the term you chose and researched is fine but there is a rogue Yahoo partner site driving unqualifed traffic that is throwing off your analytics. What is even worse to me at least on a moral level is that we are skilled at using analytic tools and reading log files. This change in Yahoo takes advantage of those who don't have any idea what is happening. Finally, you can't turn these sites off and Yahoo won't acknowledge these sites as being partners. I have seen them drop sites after compaints. Personally I believe this is opportunism and not good for Yahoo longterm. I think it's bad for the web in general and SEM companies should make their concerns known publicly.
[edited by: werty at 5:11 am (utc) on Jan. 14, 2007]
[edit reason] Removed URLs - please see TOS #13 [/edit]
[edited by: werty at 5:12 am (utc) on Jan. 14, 2007]
[edit reason] Removed Email Quote - Please see TOS #9 [/edit]
Lets just hope he's less of a liar then the rest of Yahoo.
The truth is that advertisers need to act in unison or we may find ourselves in serious financial trouble. Yahoo is no longer a safe place to stake your business.
PPC allows those who profit most to prevail. If Yahoo makes it difficult for companies with ethical practices to survive the search engines could become a bad neighborhood.
[edited by: werty at 9:20 pm (utc) on Jan. 15, 2007]
[edit reason] Removed specifics [/edit]