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I wanted to chime in here to say the recommendation from our customer team was accurate. Please keep in mind that in the new advertising platform, Content Match isnít about managing at the keyword level, itís about managing at the ad group level.
Content Match now features several enhancements that will help make it easier to manage in the new platform, including:
∑ The ability to manage Content Match separately from Sponsored Search if you so choose, by creating Content Match-only campaigns and/or ad groups. Content Match-only ad groups allow you to create ads specifically for Content match, while Content Match-only campaigns allow you to set a separate budget and schedule for this tactic.
∑ Your ads will no longer be matched based on an individual keyword. Instead, your Content Match ads will be matched to content pages by looking at all of the keywords in your ad group, as well as your ad text and landing page content.
∑ Your bids for Content Match will be at the ad group level only. No keyword bids will be available.
Thanks for the reply. I see where you are going with this, but I am still a bit puzzled. If content match isn't managed at the keyword level, why give a blended position for each keyword? Wouldn't it be better to give only a adgroup level position for content? Clearly this data is available somewhere, why not make it transparent? By blending this data you are forcing advertisers to either create (and manage) seperate campaigns for each network or not have any idea what position their keywords are showing in. (unless they search Yahoo.com)
It just seems to me that if I were to build a new advertising platform from the ground up, I would make sure that important things like this were not overlooked, unless of course the goal is to create a less transparent system. (and encourage inefficient bidding?)
Sorry for the rant...thanks for your help.