Panama Minimum Bid 10 cents

What are they thinking?

[ffctas]

I was just informed that when Panama is implemented the minimum bid will be 10 cents.

What is Yahoo thinking. I've been looking forward to spending lots of money with them once the bidding was ad quality based. However the minimum bid constraint makes spending a lot of money impractical.

I spend well into six figures with Google in a niche market and my average click cost is right around 10 cents. A good majority of my bids are below 10 cents and Google seems to be doing OK on the revenue side.
Why not let the market determine the optimum bid.

I beleive Yahoo will be missing lots of revenue. Anyone else agree?

[sem4u]

Maybe, but you are lucky. In the UK the minimum bid is 10p.

[martinibuster]

Unless you're grandfathered in with an old bid, the minimum bid is ten cents and has been that way for a long time. It's not a Panama feature.

Are your competitors on YSM?

[ffctas]

I am aware that min. bid has been 10 cents. I was figuring with the Panama change they would lose the minimum.

[vphoner]

Does yahoo use CTR to determine position and price?

[mike_ppc]

In Europe the minimum is 15 euro cents, that is now approx 20 US cents....

[PPC_Summit]

Yahoo will be using CTR to determine position and price but that won't happen until everyone is transitioned over to the new system, sometime in the first quarter of 2007.

Cheers, Mary