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Yahoo Search Marketing- Absolutely Horrendous

   
4:19 pm on Nov 6, 2006 (gmt 0)

5+ Year Member



Yahoo Search Marketing is the worst service I have ever used.
4:35 pm on Nov 6, 2006 (gmt 0)

5+ Year Member



Are you talking about the new one or the old one?
4:52 pm on Nov 6, 2006 (gmt 0)

5+ Year Member



The 'old' one. I haven't used the new one. I can't imagine it could come out any faster. The editorial process is absolutely terrible. (3 days wait just to change the click to URL?) It's terrible
6:34 pm on Nov 7, 2006 (gmt 0)

5+ Year Member



i agree, i hate it
3:01 pm on Nov 9, 2006 (gmt 0)

5+ Year Member



Hate to post for the first time with a rant, but you people were reading my mind... I have submitted new listings on Nov 4, they were supposed to be active on Nov 7 (according to their own schedule!), and today (Nov 9) they are still in pending status...
1:40 am on Nov 10, 2006 (gmt 0)

10+ Year Member



I like YSM. I get good service, fast approval, and excellent ROI.
12:02 pm on Nov 12, 2006 (gmt 0)

5+ Year Member



YAHOO Search Marketing= 3 hours to setup ur campign + 3 days to approve it

Google adwaord= half an hour to setup it and stating seeing ur ads online

12:37 am on Nov 14, 2006 (gmt 0)

10+ Year Member



Hi everyone,

Thanks for posting your feedback on this thread – this input is really valuable to us as we work on ways to continually improve the experience we offer to our customers.

As you probably know, we've begun the process of upgrading U.S. advertisers to the new advertising platform. Invitations to upgrade will continue to be sent in stages to U.S. advertisers over the remainder of the year and early next year. But if you want to request to be upgraded as soon as possible, you can submit your information via our reservation link: [advision.webevents.yahoo.com...] While we may not be able to accept every advertiser who wishes to upgrade early, we will do our best to accommodate your request.

Based on some of the concerns raised on this thread, I think you’ll find the new interface design and campaign set up of the new advertising platform much easier to use and will be happy with the Fast Ad Activation feature (it allows most listings to go online within minutes). In addition to the new features it offers, our new platform was designed to provide much better system performance, so you should see a significant difference in the stability and speed of our system.

Hope this helps. Keep the feedback coming!

YahooSarah

10:31 am on Nov 14, 2006 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



YahooSarah:

Why are my "search only" US ads showing up in South America?

2:30 am on Dec 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hellOooo...
5:31 am on Dec 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why are my "search only" US ads showing up in South America?

Geotargeting is not reliable. You'll either have to live with this or switch to an ad network that's priced in line with reasonable expectations about geotargeting errors.

10:45 am on Dec 2, 2006 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Geotargeting is not reliable.

It basically is for AdWords.

What I object to is that they make no effort whatsoever. When I search Yahoo.com for my terms from South America my ads show up as well as on a number of parked domains that I don't want anything to do with. (These parked domains are considered "search")

This is not the way it used to be. In the early days my ads would never show up here. I had to use a US proxy to see my Yahoo.com ads from the USA.

This is a change they made at some point a couple of years ago to increase revenue and is inherently dishonest.

If anyone who is in the new interface has elected geotargetting for the USA & Canada only can send me a few of their terms and company name I will check and see if their ads are showing in Yahoo.com from here in South America.

8:04 pm on Dec 2, 2006 (gmt 0)

5+ Year Member



YahooSara,
Does CTR count in where your ad is placed? Have you done away with the highest bid gets top and now performance based on CTR like google? Nobody seems to know. Does your CTR affect your prices like google (lower prices if you have high CTR).
12:42 am on Dec 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What I object to is that they make no effort whatsoever. When I search Yahoo.com for my terms from South America my ads show up as well as on a number of parked domains that I don't want anything to do with. (These parked domains are considered "search")

This is not the way it used to be. In the early days my ads would never show up here. I had to use a US proxy to see my Yahoo.com ads from the USA.

This is a change they made at some point a couple of years ago to increase revenue and is inherently dishonest.

Your argument ("it used to work reliably for me, but now it does not, therefore they are making no effort" is not logical. There have actually been many studies made of geotargeting on a number of engines and networks. The consensus is that there is no guarantee that one's exposure will be limited to some specific set of countries, let alone cities, counties, etc. The reasons for this are quite clear: criteria used for determining "location" (such as IP address) is in reality used for registration purposes; the actual locations of the users can be anywhere the networks happen to be deployed.

10:22 am on Dec 3, 2006 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



grebo, I use the national telephone company DSL service.

When I do any kind of on-line check I can be identified immediately as being from a non-USA location.

You appear to be just making excuses for them.

They know what they are doing. It's an economic decision not a technical one.

Again if anyone in the new interface wants me to check just send me a couple of key words and I'll report back here.

10:17 pm on Dec 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



grebo, I use the national telephone company DSL service.

When I do any kind of on-line check I can be identified immediately as being from a non-USA location.

This does not mean geotargeting is reliable. It just means that there is one kind of service that works for one particular company. All Internet providers do not use the same service. Now if everyone used the same service, and there were strong authentication measures in place to preserve the information provided from said service to all web sites, we might have a (reasonably) reliable geotargeting service. But we do not have that today.

You appear to be just making excuses for them.

They know what they are doing. It's an economic decision not a technical one.

If you don't believe me, you can take it up with the authors of [scs.carleton.ca...] , or others who've analyzed the problem.

 

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