Changing the Titles of my ads?

[Dpeper]

I went on to yahoo today and did a couple of searches on terms that I was advertising and I noticed that the headline of my ads were being displayed as the keywords that were being searched for not what I had entered as the text for the headline of my ad. This seems pretty shaddy to me... Is it a setting I didn't turn off?

Thanks,

Donny

[awardmasters]

No, they have a few reviewers who think they can write your ads better than you can.

[lethal0r]

theyve recently done this to me. i uploaded a group of keywords and someone at Yahoo decided to rewrite the description (badly - how surprising). every time i try to change it myself it gets rejected :{

[Dpeper]

So I found out that enduring the approval process the reviewers change your ads to make them more keyword oriented and so that they will be approved, but don't worry they did let me know that they were not trying to force a higher click through rate.

Anyways, you can have them note your account that they are not to change your submited ads I would recomend this unless you like having your ads changed!

Kind of made me angry that this wasn't even mentioned.

I can understand trying to help people but by changing my Title from "Come find my Product" To KEYWORD! is of course going to cause a higher CTR thus reducing my highly targeted traffic and reducing my ROI.

Since this is not disclosed any where that they are going to change them, what stops me from requestings a refund for advertising spent? It really did lower my ROI so I was done wrong.

[Kantro]

ive encountered the same problems when dealing with Overture, and its been a pretty tricky situation.

i noticed the problem after a few of my keywords had an unusually high amount of clicks without a conversion. turns out overture had changed the titles of many of my ads to include only the keyword being searched for, often with a completely unprofessional lack of capitalization. if i were searching on yahoo, i would probably click on an odd-ball ad like that just to see what it was all about, even though i probably had no intent on buying the product/service offered. so not only did overture's altering of my ad result in the opportunity cost of missing potential customers with genuine intent (because id like to think my ad titles are a lot more attractive than are overture's uninspired efforts), but it also increased the amount of non-intentional traffic with people clicking through just because of the odd-ball factor. needless to say, these costs did some serious damage especially when overture changed ads for my higher-traffic keywords.

as far as what to do about this, you mentioned notifying yahoo not to change your ads. i thought about doing this, but one thing stopped me. some of these irrelevant ads were actually generating good results and converting. this made me realize that these oddball ads might actually serve to catch the attention of some intent customers that i might have missed ordinarily, especially in lower ad positions. so i decided to let them keep changing my ads, and factor in the bad ad changes as part of my analysis of keyword performance. just as with one of my poorly-performing keywords thats ad wasnt changed by overture, i would simply decrease the bid and move on without worrying about resubmission and all the hassles that come with that. ive found that this practice yields the best ROI while eliminating the personal hassle of reviewing every single keyword's ad for alteration.

hopefully this can be of some help, let me know how it works out.

kantro