Yahoo Settles Click Fraud Suit

[digitalghost]

Yahoo Inc. will consider refunding money to thousands of advertisers dating back to January 2004 and pay $4.95 million in attorney fees to settle a class-action lawsuit alleging the Internet powerhouse has been profiting from bogus sales referrals generated through a sham known as "click fraud."

The pertinent bit-

The agreement, given preliminary approval Wednesday by U.S. District Judge Christina Snyder in Los Angeles, doesn't limit Yahoo's liability -- one of several contrasts to a settlement reached in March by online search engine leader Google Inc. to resolve a class-action lawsuit over the same issue.

Story [businessweek.com]

[hunderdown]

Wow. Sounds like they came out of that much worse than Google did, which may say something about how well they are dealing with click fraud....

[rise2it]

Woohoo, I smell 'class action settlement'.

With the .75 from Yahoo and the .38 from Google, I can get a Cola and a pack of gum.

Meanwhile, some lawyers will make about $100 Million from this....

[StupidScript]

dealing with click fraud

LOFL!

[StupidScript]

Y'know ... reading the materials on this settlement doesn't look too good for advertisers.

Basically, Yahoo has agreed to pay the lawyers' fees of around $4.6 million dollars and they agree to extend their click fraud review period ... and that's about it. There's no $90M settlement figure like there was in the Google case, or ANY settlement figure to speak of.

rise2it ... I don't know if you're gonna get that $0.75.

I think Google should have gotten Yahoo's lawyers ...

[gregbo]

I was at least encouraged that Y! wants to open up discussions with others about click fraud, and actually gave the lawyers some access to their anti-fraud technology.