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Exact matches are working fine.
guess have to wait for those guys to come in and then ask them- the thing is they also don't have an answer- was told yesterday that the bidding wud be okay before the end of the day yesterday but so far nothing has happened.
since I havn't been able to get in and actually choose different matching processes, i havn't been able to test..
anyone else, who has been able to use the feature, seen evidence of this?
Check your various categories for your terms - "all listings doesn't seem to work if you have them.
Put the search term page on 200 lines (upper corner). It looks like the system now sees each term as three lines to take into account the three different matches. By using 200 you should be able to see up to 66 listings on 1 page.
We have many terms that are of the nature of
regional area
regional area vacation
regional area hotel
regional area guest house
etc.
If we now go to broad or phrase match for "regional area" won't we be duplicating these terms? Can we trust Over's new system to realize these are duplications?
Does anyone know when detailed reports will reappear?
Standard match will always come first. It's the most relevant, and overture editors have already approved it.
Next, phrase match will appear. I recommend most business to use this, but what do I know. =) In the example below:
regional area hotel
one dollar hotel regional area
Will show up under phrase match.
The next listing, broad match, will show underneath, and since overture only allows you to use 15 negative keywords traffice will be junk in my opinion.
Examples of broad match:
regional hotel in the utah area
regional person in an area specific
And so far I have seen no evidence of these new features working, as overture said it will take 24 hours. It has been longer for me.
Good luck all - jd
I think that Overture are probably taking the wise approach of trying to restore some sort of a normal service and work on things a bit at a time.
Interesting though.
Bidding on the term flowers would look like this:
Let's assume you had the highest bid for the term flowers for standard, phrase and broad listing.
If some one typed in flowers, you would be number #1.
IF someone typed in flower shop, you would be under the standard bidders. For this example, there are 9 people bidding on the term flowers so you would be 10.
Apply the same logic for broad match.
Hope this helps - jd
You bring up another interesting point about the amount of the bid. If you are using "auto bid" and it's set higher then you are comnfortable with be really careful. You could find yourself paying maximum bid for some phrase or broad match terms if you fall into some heavier competition.
In time advertisers will get the hang of it..... maybe, but in the meantime.
Um, Overture is a marketplace - you won't find "auction" on their literature, anywhere - hasn't been there for well over a year :)
Seems to me that they are still using the "match driver" and have yet to fully implement the newer matching scheme.
Standard match will always come first. It's the most relevant, and overture editors have already approved it
johnnydequino ... is there some literature from Overture that confirms this? I hope so ... it will keep Overture interesting :)
One of my suspicions with broad matching was that if ...
... the initial bidder will end up in 21st place for "some service local area" once the new match logic kicks in (and that this will be reflected in DirecTraffic Center)
This will call for a change of tactics for more than one Overture user I know.
Just wait to see how irrelevent this broad/phrase match will be for most internet users.
It works on adwords because it's like an ad - and you have a ton of negative keywords to use.
I like overtures better if you ask me.
jd
1. Exact match
2. Phrase match
3. Broad match
I like overtures better if you ask me
Me too :)
For the search term "soccer"
Advertsier A is bidding at $2 for standard match and Advertiser B has a broad match and is bidding at $ 2.05-
will Aevertiser "A" appear at top position or "B"
or vice versa?
Can somebody explain this?
Advertsier A is bidding at $2 for standard match and Advertiser B has a broad match and is bidding at $ 2.05
Based on the info I got from Overture this morning, I reckon ...
If they are both bidding for "soccer", Advertiser B will appear on top.
If Advertiser A is bidding on e.g. "soccer kit" using exact match, and Advertiser B is bidding on "soccer" using broad match, both will appear if "soccer kit" is typed. But Advertiser A will appear on top.
Best idea is to ring Overture if you have a specific scenario that you need to clarify. They are always very helpful.
Otherwise it is wiser to put up another listing!
Um, Overture is a marketplace - you won't find "auction" on their literature, anywhere - hasn't been there for well over a year :)
Still works like a never ending auction with #1 going to the highest bidder, and in the absence of a highest bidder, to the highest bidder in the next auction.
Bit like being in the jump seat, a phrase match has got to be better for overture than an unbidded backfill.
