Forum Moderators: open
(this post isn't about the 'rising clout' as we're pretty much familiar with this here)
Today, one of lead cover stories in the Wall Street Journal (link requires subscription – or pick one up at a newsstand…) it is reported that of searches on the web, 32% are through Google, 25% through Yahoo, 19% through AOL T/W, 15% through MSN-Microsoft with Ask Jeeves at 3% and all others equaling 6%. (these stats are attributed to comScore Networks)
They said lots of other stuff, about the relative strategic position of Google and how they “get it” about search (and that Google has no immediate plans for an IPO) – but my question is this:
Of the search engines that get syndicated traffic from Overture today, how does this play out across this particular set of statistics?
I figure that maybe it is something like 80:20, with the 80 getting split evenly between Yahoo and MSN, with the remainder covering ASK and the others.
But all I’ve ever been able to do is figure, and pull stuff out of my own stats (which I can’t totally rely on due to how the referrers are passed, etc.)
Has anyone got real vetted (or pretty good) stats about how many Overture powered searchers there actually are and where they tend to end up?
Thanks,
Chew
PS Sticky me if you want a 7 day link to the WSJ Article.
How is the O traffic distributed, in terms of percentages, across their syndicate partners?
C.
After all, with one move, Google took out one of the Overture top ten affiliates (applied semantics) so it would be in Overture's best interest to keep that info secret.
Though, if somebody DOES have that, perhaps they would be so kind as to post away?
