Seeding your ads for conversion

How can ad copy influence purchasing

[cfx211]

After starting in on a ppc campaign to sell products in our boutique a month ago, we are starting to see some traction. At this point I am starting to get an idea of what works and what doesn't, but need some help with the finer points.

One of the big issues I am having is with our conversion to purchase once a user clicks into our boutique. We are getting plenty of clicks so getting the traffic is not an issue.

We are making a lot of improvements to the actual site so this should help, but until those changes take place, is there anyway we can we use the ad copy to increase our conversion?

I realize that targeting ads more specifically can help increase conversion, but can the copy you put in your ad help influence people to purchase.

For instance do adding action words like "buy" actually predispose people to purchase or not? Are there any other tips people can provide on this?

[Shak]

The keyword "buy" is superb in the title for PPC, as are closing statements such as "Free delivery".

however too much depends on your site to be able to generalise, but a few things worth thinking about:

1, Are you sending traffic to direct landing pages?
2, Do you list the price of product in your ad?
3, Are you doing any "time" based strategic bidding?
4, What are your competitors doing?
5, Is your ad/creative misleading in any way?
6, Are you using any "Roi tracking software" to show you the "best" performing keywords. (this 1 is an absolute must)

all the best...

Shak

[hannamyluv]

qualify, qualify, qualify. That's the best thing you can do for ad copy. For many web people, paid ads are a hard convertion b/c they are use to the old "get as much traffic as you can" policy. With paid ads, you need good traffic, not more traffic.

"Buy" is a good qualifier because they know that you are selling and not giving it away free. Putting the price in the ad is another good qualifier, b/c then you are less likly to get the price shopper clicking. Item decriptions are good too, because then they know exactly what you are selling. Try to think of all the people you DON'T want to click on your ad and then put things in the copy that would keep those people from clicking on your ad.

Free anything is a good draw but be careful with it. It can cause unqualified clicks. If you use this technique, you should really have a landing page that converts well.