PPC article from MediaPost

[rcjordan]

(bold emphasis mine)

Some argue that at the heart of the transition to contextual search is the desire to create more ad inventory. Witness Overture’s recent decision to expand its affiliate partner network to include Gator’s GAIN. The keyword auction powerhouse is one of six major search partners that feed Gator’s Search Scout pop-under results.

“I think it raises questions in the advertiser’s mind as to whether or not they really want to be [in the Overture listings],” comments Lee, who believes many marketers aren’t aware of these new developments in the search industry. Gator is not listed on Overture’s abridged list of affiliate partners on its site.

Quality of Contextual Paid Search Listings Is Unproven [mediapost.com]

[jeremy goodrich]

Great article. Makes me wonder why anybody would chose Overture at this point as well...Gator is *not* a company I believe, if you are cultivating long lasting partnerships, you should contemplate doing business with.

Nice to see an article reflecting many marketer's views. :)