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My reason for asking is this - I'm about to embark on my first PPC experiments for a UK based b2b site, and want to start off with just one of the above to test the water.
Looking at the bids and who is bidding for particular terms, I seem to be seeing more b2b on overture UK than espotting for the industry this site is in.
Perhaps the only way really to know is to try on both and see what the results are, but I thought I'd see if any of the old hands here had an opinion first.
Thanks
easiest way as you know will be try both, with tracking urls the lot.
within a day or two, you should be able to work out which is best and which is 2nd best.
sometimes it cen be benficial to have both, especially with the difference in price (Overture = £1,00 / Espotting = £0,40 / TOTAL CPC = £0,70)
Good luck
Shak
I agree with Shakil, try both (maybe even add Google Adwords in for completeness) and evaluate the results of each one individually.
The only draw back is that in many industries and on different continents the keywords used will be different.
To illustrate that if you take Yahoo results in the UK, both Espotting and Overture provide visitors to Yahoo. Espotting provides the .co.uk traffic and Overture the yahoo.com stuff identified as being from the UK via IP.
Without saying this will be the same across the board we find that the .com stuff is more in terms of volume for many of our clients.
Bottom line though is that both (or all 3) could be fantastic or lousy, but tracking is the key.
Think of tracking (to coin an analogy) as a game of darts. If you can see the board it will be more satisfying and you will have a much better chance of winning particularly if your opponent can't see the board.
Any idea why some-one would be bidding over £2 for a keyword when the #2 bid is £0.40? Is that not just bad bid management?
You answered your own question. ;-)
This situation where top spot is bidding over £2, 2nd place is bidding £0.40 - I'm guessing this must be an auto bid so top spot is actually only paying £0.41 per click. If I set up an auto bid for £0.01 below top spot, is that forcing them to pay their £2 per click while I pay £0.41 for second place?
Is it wise to get into this sort of thing? I realise I'll have to watch closely for the #1 bidder reducing to be #2 and beating me at my own game so to speak.
Dont DO it, let them play their game, while you play yours.
Never a good idea to make enemies, even idiots can be dangerous to your website/business/health :)
Shak
I'll stick with my 41p fixed bid.
Eventually, common sense will prevail and these ridiculous bids will have no place. I saw an instance the other day where the number 1 was bidding £23 and number 2 was doing £1 and number 3 was 6p. Maybe they were supposed to be bidding 23p but, I don't think so.
If PPC providers are going to take the moral high ground and toss out bids for relevancy rules then this "clown bidding" should be put in the same boat and tossed out with the garbage.
