average price per introduction UP

@ Overture

[Mike_Mackin]

The advertiser enhancements sure can make a difference.

"Within this forecast, average price per introduction is expected to be in line with previous estimates of $0.35 to $0.36."
Press Releases [corporate-ir.net]

[Brett_Tabke]

What was it in previous years? Or is that buried in the PR and I just missed it?

[Mike_Mackin]

Average price per paid introduction increased to $0.34, up from $0.21 in the third quarter 2001 on a worldwide basis.

Third Quarter 2002 Highlights [corporate-ir.net]

[vibgyor79]

excluding a one-time fourth quarter charge of approximately $8.7 million related to an unfavorable award in an arbitration relating to a contract dispute with a former affiliate, Internet Fuel.

When did this happen? How come it didn't make news?

[webdiversity]

I think the point that I noted was that they were having to pay a bigger chunk of acquisition costs to Yahoo than any other partner. That in itself is no surprise, but the figure quoted was as high as 70%. Guess Yahoo drive a hard bargain.

Would Overture survive without them?

[skibum]

YAHOO! and MSN can drive a really hard bargain because without them Overture ceases to be a real company?

There are plenty of other PPC's out there that would be happy to step in.

[SweatPants]

I think the the average CPC is going up so much because of their stupid "Auto Bidding" feature which they harped about for months... how it would save advertisers so much money... Why would they want less money from advertisers? The only thing auto bid has done is drive up the CPC and make Overture much more money. Eventually, the average CPC rate has to flatten out or else nobody will be able to make a profit anymore.