Im running out for amo on overture

[dailymultiple]

In my key word catagory there is heavy combat going on. Hand to Hand. And i mean heavy. I use overture for one simple reason...its the only thing that has ever made me money(consistantly) on the internet. But these days its nothing but war. About 18 hours a day of position battling going on.Also i suspect competitors are clicking thru to my site. How can i tell its a competitor?Will overture do anything about it(i assume nothing) Now i know there are some of you that will say just cease fire but the point is I do make sales that are profitable. Now my question to you all is this. Opt in email marketing.....does this work? I never hear anyone here say much about it. I just want to try anything that at least pulls a return and is not infested with fraud. Ive been searching for the last month for a way out of this war....but as of now its still about 18 hours a day of combat. I even know what time my competitors wake up in the morning......thats when the bid shots start firing...."the horror"...."the horror"

[jwwceo]

We have found that the opt-in email campaigns we do on our sites to be very profitable as well. It makes sense to target these customers because they are proven Internet buyers or have requested information on your products. We get between 1 and 2% of our customers buying something whenever we send out an email, which is a nice little burst of sales depending on how many names are in your list, plus it's totally free.

[webdiversity]

18 hours huh? What about the other 6?

I'd say the secret to winning the war is to outhink your competition, and that's not by doing the tit for tat stuff. Bidding wars are crazy, don't go there, but I'd bet money there is some virgin inventory that none of you guys bid on, so they won't hit it if they don't know about it.

All PPC search engines can act if you provide them with the detailed information that they need. Everything is possible. The first thing is to get the information, prove the identity of the perpertrator, approach them first (it may be more than one party) ask them to refrain, then approach the PPC provider with the information. Don't let them win, and don't play their games, the fact they do this is testimony to the fact you get to them.

As for e-mail campaigns, sure they work, it's a no-brainer with a house list. If you go outside to list brokerages be very cautious with your expectations.

[Mikkel Svendsen]

I just want to comment on the opt-in lists.

I have been running a permission marketing strategy for about 4 years now using e-mails as the primary method (all op-in, off course!)

It takes a long time to build a good list and the trust from the readers you need. If you can afford the long-term investment it can become a very valuable asset. The longer you work on it the more valuable it gets - the more subscribers you get and the higher persmission level you gain.

I can recomend it highly to everyone that think long-term. Personally I have had great success with the method and now, after years oif work, have an increadible ROI.

And the great thing about trust and permission: Noone can take it away from you :)

[hannamyluv]

We have been running opt-in email campaigns for about 2 years here with a house list. It is very successful and with the addition of fresh customers coming from PPC, we are building our list at a good clip now. Really you have to integrate everything you do on the web. Use the PPC to draw customers, hit them at every turn for their email address (sign up box should be on every page they see) so that even if they don't buy you still get value from the click by getting a lead, and follow up with weekly or bi-weekly emails (sales or newsletter) so that they never have to go looking on a search engine again for what you sell. And thus you have just outdone you comp. who are just spending their money trying to outbid you and their time trying to click fraud you.

[veritysystems]

Try using the Overture suggestion tool to get some good value keyword phrases that half of the competition hasn't thought of.