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Rashtchy said he saw increased promise from two new products -- one that facilitates automatic bidding on key words and another that sends the client's ad to a broader group of people searching similar but not identical key words. This should help drive growth, he said.
From Yahoo! Research alert [biz.yahoo.com]
I'm very curious, what does this guy think he's on? Last time I checked, only Google did this for advertisers, which I personally love....and I've yet to hear of their swarms of people losing their jobs, and to top that off, this analyst completely misses the fact that this has been a year of attrition for Overture, who continually loses ground to Google.
And in the international market, Espotting is coming up fast, and so is Google / Looksmart in some places.
So what does this analyst know that we don't? Can I go submit a spreadsheet of 1,00 keyword phrases for Goto is now over, as in, game over or will these keyword phrases still run through their long, slow, and incredibly annoying editorial stage?
[edited by: Mike_Mackin at 6:24 pm (utc) on Sep. 17, 2002]
