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Apparently Looksmart's top 3 PPC listings are shown above the regular directory SERPs. The deal is setup so that Yahoo gets a cut of Looksmarts PPC revenue.
Source: The Sydney Morning Herald [smh.com.au]
Together with this thread on Recurring Fees for Looksmart Australia [webmasterworld.com], one wonders whether Australia is being used as the guinea pig for a numbner of LookSmart Changes. I wonder whether we will see similar inclusions in Yahoo generally.
Onya
Woz
I know money makes the world go round, but this is getting ridiculous! Does this arrangement strike anyone else as being somewhat incestuous?
>>one wonders whether Australia is
being used as the guinea pig for a numbner of LookSmart Changes.<<
L$ started life in Melbourne, and Oz is as voracious techo wise as .us and .jp.
lemme see ... US$299 per url to L$ to be lis ... whoops PPC now, US$299 per url to Yahoo to be reviewed, US$30 or US$20 or whatever it is per url for ink, AV et al and that's not even counting the PPCs ...
I think I have a headache ... I'm going to lie down now under a nice warm doona in a dark dark room ...
:o JP