Yahoo Shuts Down Internet Life Magazine

[Brett_Tabke]

Yahoo is shutting down its "Internet Life" magazine after the August issue:

[nandotimes.com...]

The magazine had a fairly large circulation of 1.1 million, according to the most recent figures compiled by the Audit Bureau of Circulations, but its advertising has plummeted.

[msr986]

Y! seems to be shedding a lot of extra weight recently. I guess it's going to be "back to basics" for Y!. This makes their search partner agreement even more interesting. One bad move and they may slip away. One good move may keep them going floating for some time to come. Who knows, maybe they will be forced to improve their directory! (or maybe they will dump that too). The interesting question these days is: What kind of company does Y! want to be?

[Grumpus]

Yahoo wants to compete with AOL, MSN, and the other big boys in the ISP arena. Pure and simple.

G.

[richlowe]

Yahoo! is desperately trying to stay alive

Richard Lowe

[skibum]

"What kind of company does Y! want to be?"

Seems like that has been an on-going question for YAHOO!

[EliteWeb]

I never liked the magazine, @ comdex and such they gave it out for free. Signed up for free subscription (got 2 of them ) and midway it stopped coming as they wanted me to fill out a renewal form to continue free subscription.

Yahoo wont be a ISP for me because I know better ;) But my family has AOL-CableModem service in colorado, so heh even though i stay away from them aol is moving all around in areas like was said they're trying to play a bigger role.

[tedster]

I don't think Yahoo itself is involved in this decision - the mag is owned by Ziff-Davis and Yahoo licenses the name to them, as I understand it.

Almost all magazines are struggling from a general advertising down turn, and YIL was becoming a dinosaur - part of the time when people just surfed the web for fun and "Cool Site" was important to the general population.