How to get better results in Yahoo?

Have good results in google but lousy in Yahoo!

[JFord]

Ok gurus, perhaps someone can help me with this. I have several sites that I have just take over SEO duties for and have so far done quite well with results on google, however I want to get better result on Yahoo! web site results. Right now they come up great in the web page results(just like google) but how do I get them to show up in the web site results? Your help is greatly appreciated as I am 100% new to this.

Thanks sincerely,
Jerry

[EliteWeb]

Good luck, there is a way to do this, your site name or description for the site which is given by Yahoo! is what is used for the search criteria. Therefor, if you have the words 'Yellow One Star' in the site description when they search you will be found. However if you don't have that then they have to navigate to the directory and view all the listings ;)

[JFord]

Name as in <title>? My descrips are as good as I can make them, the client already has what he calls a webmaster, but he doesn't do any SEO all he does is upload content, but right now it's his word over mine. All I was hired to do is optimize his sites, tough to do when I don't really have editorial contol, but thanks for your advice.

[seth_wilde]

EliteWeb is reffering to the title and description that Yahoo gives you when you submit (not in the code). Since the site your working on is already listed it would probably be best to create a mirror site operating under a different company name specifically tailored for Yahoo.

If your worried about branding or just unwilling to create another site you can always get listed under the sponsor matches via overture.

[rogerd]

Manipulating your title and description can be tricky in Yahoo. Of course, setting up a new site is one one way. If your client has a budget, consider Overture as another way to drive Yahoo traffic. Depending on your keywords, doing well in Google will generate Yahoo traffic when there are few or no directory hits.

[JFord]

Thanks for all the advice. I will look into Overture more and see if he wants to go that route.

[peterinwa]

As I understand it:

When someone goes to Yahoo and does a search, Yahoo first looks through their directory. If the search finds anything in their directory, it is displayed as a list of Web Sites. If you're not in their directory you're out of luck.

If a user doesn't find what they're looking for, they can click on Web Pages and they get a list created by Google.

Also, if the search for Web Sites comes up empty, the Yahoo search will automatically turn to Google and present the Google results of Web Pages.

(I guess Web Sites and Web Pages are pretty arbitrary terms. I don't have the slightest idea what the real difference is; guess there isn't one. It's just how they label their search results.)

Searching for "calories" in Google, my site comes up #2. But since there are many Web Sites in the Yahoo calories directory, my site never came up when someone went to Yahoo and searched for calories.

Now I have gotten into the Yahoo directory and started coming up on Web Site results as #9. Then it went to #10 for a few days; and now I'm #1.

I understand that Google places a site in the results according to the number of other sites that are linked to it. I am wondering what Yahoo does. It can't just be the title as described in earlier responses to this post, as I have moved up above other sites and none of us have changed our titles.

I suspect that I have moved up because so many people have clicked on my listing. Does anyone know if this is correct?

(Please don't take my long "tutorial" as gospel. Let me know if I have written something that is incorrect!)

Thanks, Peter