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Yahoo! Axis

Delving into the browser market...

     
12:01 pm on May 24, 2012 (gmt 0)

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"A new way to search and browse" / "A new kind of browser" / "Redefine what it means to browse the web"

[axis.yahoo.com...]

Available as a standalone browser or plugins for existing browsers.

Some key features;

- instant previews
- touchscreen support (seems aimed towards this market)
- cross device support (pretty cool - can swap from mobile to tablet and same web page will be loaded with one touch)
- customisable homepage
- as a plugin it appears as a sliding bar at the bottom of the browser

It kind of looks like Apple's site search but for the web.

Think Google toolbar for the mobile / multi-device age. It also goes a little way to removing SERPs entirely (managing them as a backend process basically, rather than displaying the 10 best results).

Interesting move, particularly with their marketing dashboard launch the other week ( [webmasterworld.com...] ). Lot of people have written off Yahoo! with their bad decisions over the years, but there is a hint of a really solid strategy emerging. Part of Apple's focus on design and their own focus on small business / information, combined with their Bing alliance could really open up some serious competition for Google.

[edited by: tedster at 12:32 pm (utc) on May 24, 2012]
[edit reason] make second link clickable [/edit]

3:29 pm on May 24, 2012 (gmt 0)

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That's, potentially, going to be a big positive shift for Bing.
3:40 pm on May 24, 2012 (gmt 0)

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Wonder if Google will be issuing press releases to the clueless technology journalists about how Chrome has a built-in knowledge graph for extra smartness. If Bing is prioritised it will definintely push Google's share of the search market down.

Regards...jmcc
3:44 pm on May 24, 2012 (gmt 0)

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Given the negative historical significance of "Axis", as in "Axis powers" (Japan, Germany, Italy) and Allies" or the more recent resort to "axis of evil" by ex-pres GWB, I'd call Yahoo's branding a teeny bit of a social-historical branding gaff . . but, WTH, there's only a few hundred million folks who might find the name a bit . . offputting?
5:58 pm on May 24, 2012 (gmt 0)

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negative historical significance of "Axis"

What about "Axis: Bold as Love", Jimi Hendrix's album? It's one of my all time favorites. Maybe Yahoo! can get the Hendrix estate to do some marketing -- do some video magic to show Jimi with a smartphone using the AXIS software while cuts from the album play in the background.
7:07 pm on May 24, 2012 (gmt 0)

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Too cluttered (thumbs down) ..its better if they start making their search results more relevant and query friendly

Lalit Kumar
9:26 pm on May 24, 2012 (gmt 0)

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Jury's out for me. Some nice touches but it gives US - centric results which is not much good for me in the UK - eg football results gives me all american football sites. ebay gives me ebay.com not uk
9:38 pm on May 24, 2012 (gmt 0)

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Pity they left their PGP private key in the software for someone to discover and spoof on. :)
1:44 am on May 25, 2012 (gmt 0)

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I like it
7:17 am on May 25, 2012 (gmt 0)

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You know, I'm not a huge Yahoo fan, but if this is marketed right, this could actually work.

I don't mean to be jumping the gun, but if this add-in (in the desktop version) provides a decent enough search result, then what is the need for a full-page search engine (for the masses, at least)?

Looks like they've still got to sort these results out a bit, like nickreynolds mentioned, but as a first stab at it, I think they've done rather well!

I'll be really interested to see how this one works out.
8:24 am on May 25, 2012 (gmt 0)

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Actually I've removed it from my desktop now. Too annoying! I found the little search box that's always there a bit visually intrusive and annoying that when you accidentally mouseover (for instance when going to the taskbar which I do a lot) you get the flyout.
I wanted this to work but it needs developing.
12:18 pm on May 25, 2012 (gmt 0)

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That explains why I have been seeing them in my logs accessing with different mobile devices. However looks like a glorified toolbar.
12:59 pm on May 25, 2012 (gmt 0)

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It's also annoying in that the search box moves around the screen. You click on it and there it goes, somewhere else!