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Yahoo! Axis

Delving into the browser market...

     

Marketing Guy

12:01 pm on May 24, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"A new way to search and browse" / "A new kind of browser" / "Redefine what it means to browse the web"

[axis.yahoo.com...]

Available as a standalone browser or plugins for existing browsers.

Some key features;

- instant previews
- touchscreen support (seems aimed towards this market)
- cross device support (pretty cool - can swap from mobile to tablet and same web page will be loaded with one touch)
- customisable homepage
- as a plugin it appears as a sliding bar at the bottom of the browser

It kind of looks like Apple's site search but for the web.

Think Google toolbar for the mobile / multi-device age. It also goes a little way to removing SERPs entirely (managing them as a backend process basically, rather than displaying the 10 best results).

Interesting move, particularly with their marketing dashboard launch the other week ( [webmasterworld.com...] ). Lot of people have written off Yahoo! with their bad decisions over the years, but there is a hint of a really solid strategy emerging. Part of Apple's focus on design and their own focus on small business / information, combined with their Bing alliance could really open up some serious competition for Google.

[edited by: tedster at 12:32 pm (utc) on May 24, 2012]
[edit reason] make second link clickable [/edit]

engine

3:29 pm on May 24, 2012 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



That's, potentially, going to be a big positive shift for Bing.

jmccormac

3:40 pm on May 24, 2012 (gmt 0)

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Wonder if Google will be issuing press releases to the clueless technology journalists about how Chrome has a built-in knowledge graph for extra smartness. If Bing is prioritised it will definintely push Google's share of the search market down.

Regards...jmcc

Webwork

3:44 pm on May 24, 2012 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Given the negative historical significance of "Axis", as in "Axis powers" (Japan, Germany, Italy) and Allies" or the more recent resort to "axis of evil" by ex-pres GWB, I'd call Yahoo's branding a teeny bit of a social-historical branding gaff . . but, WTH, there's only a few hundred million folks who might find the name a bit . . offputting?

lexipixel

5:58 pm on May 24, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



negative historical significance of "Axis"

What about "Axis: Bold as Love", Jimi Hendrix's album? It's one of my all time favorites. Maybe Yahoo! can get the Hendrix estate to do some marketing -- do some video magic to show Jimi with a smartphone using the AXIS software while cuts from the album play in the background.

webindia123

7:07 pm on May 24, 2012 (gmt 0)



Too cluttered (thumbs down) ..its better if they start making their search results more relevant and query friendly

Lalit Kumar

nickreynolds

9:26 pm on May 24, 2012 (gmt 0)

10+ Year Member



Jury's out for me. Some nice touches but it gives US - centric results which is not much good for me in the UK - eg football results gives me all american football sites. ebay gives me ebay.com not uk

dstiles

9:38 pm on May 24, 2012 (gmt 0)

WebmasterWorld Senior Member dstiles is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Pity they left their PGP private key in the software for someone to discover and spoof on. :)

Web_speed

1:44 am on May 25, 2012 (gmt 0)



I like it

bhonda

7:17 am on May 25, 2012 (gmt 0)

10+ Year Member



You know, I'm not a huge Yahoo fan, but if this is marketed right, this could actually work.

I don't mean to be jumping the gun, but if this add-in (in the desktop version) provides a decent enough search result, then what is the need for a full-page search engine (for the masses, at least)?

Looks like they've still got to sort these results out a bit, like nickreynolds mentioned, but as a first stab at it, I think they've done rather well!

I'll be really interested to see how this one works out.

nickreynolds

8:24 am on May 25, 2012 (gmt 0)

10+ Year Member



Actually I've removed it from my desktop now. Too annoying! I found the little search box that's always there a bit visually intrusive and annoying that when you accidentally mouseover (for instance when going to the taskbar which I do a lot) you get the flyout.
I wanted this to work but it needs developing.

mslina2002

12:18 pm on May 25, 2012 (gmt 0)

10+ Year Member



That explains why I have been seeing them in my logs accessing with different mobile devices. However looks like a glorified toolbar.

PCInk

12:59 pm on May 25, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It's also annoying in that the search box moves around the screen. You click on it and there it goes, somewhere else!
 

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