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This new feature (currently in beta) taps into Yahoo!’s unique opportunity to combine content and structured data and to provide a rich search experience. Search Direct predicts search results as fast as a person types, character by character, and presents those results dynamically, generating a fast, simple search experience that goes beyond a list of blue links. Search Direct rolls out in a public beta to Yahoo! users across the U.S. today, and will be available in other Yahoo! products and markets later this year.
With Search Direct, Yahoo! content is combined with information from the Web to provide rich answers, not just links, and to give people the option to immediately engage or continue to a traditional search results page. In this beta release, coverage includes top trending searches, movies, TV, sports teams and players, weather, local, travel, stocks, and shopping categories now available at search.yahoo.com.
...right now the links and content being shown in the right part of the box are the URLs that are the “most clicked” throughout the Yahoo network...
Yahoo is trying to provide specific answers, as well as expose adjacent and related content.
...Yahoo’s agency and brand advertising partners have been very intrigued and excited about bringing more brand advertising to search... there are some discussions going on now and that in a few months Yahoo users would see the results as ads roll out.
...Search Direct represents the convergence of search and branding and of search and discovery.