Y Directory - is it worth the $300 anymore?

From those with 1 site, or hundreds, the question seems real for once

[Hubie]

I dont own a ton of sites, but I own a few, and going through the end of the year numbers that $299 renewal of Yahoo Directory jumps out at me. I know the main answer is "ROI" but not all tracking software works the same, some YDir traffic comes in as just "yahoo", etc. I just am looking for a general feel on this subject.

Is Y!Directory worth the 300 bucks, in your opinion

Hubie

[Decius]

No, it is not. In my experience/opinion:

- Does not boost SERP results
- Almost no direct traffic

May affect PR, but for 300 bucks you might as well invest time in approaching a few blogs here and there to get a more topical and diverse set of backlinks.

[BillyS]

Is Y!Directory worth the 300 bucks, in your opinion

I think so, I just paid my bill in December.

[burcot]

Well, I am still waiting to find out. I bought a listing at the end of December 2010 but G still hasn't seen it. The cache in Google is dated Dec 10 2010. Looks like I will be paying the $300 for 10 months :)

ps..averaging 1 unique per day :(

[idbit]

This is the million dollar question for me. If I'm going to do it, now would be the right time. But $300 is pretty hefty. I suppose it really depends on how large the website is. For a site with hundreds of pages, many employees, and a huge budget, it's a no brainer. But for a small, one man operation, it's a very tough call.

I agree with Decius about the 'no direct traffic' part. Who really uses directories such as Yahoo to find info/products? I think the decision must be 100% based on whether or not you think it will boost your SERP on the major search engines.

[wheel]

My personal preference? Getting links from multiple sites that have links in the Yahoo directory.

Go have a look at the listings in the directory in your niche, and related areas. Any way you can dig out a link from any of those sites?

I got one from a guy recently who's got a link from Yahoo and DMOZ because his site's been around so long. Helped the 80 year old guy find some new hosting, got him set up and he gave me a link. Get a few of those, that's gotta be as good as a direct yahoo link, no $300.