We rank ok in Yahoo but still results are 1% of G. why?

Is Yahoo really that amount down on traffic?

[Mark_A]

I just checked some rankings in yahoo and our pages rank well, better in many cases than they do in G where we resort to adwords a lot at the mo.

But if I look at Yahoo referrals from search, we only get 1% of the amount of visitors we get from G. Now I know we do adwords with G and do nothing paid with Yahoo. But can this be right? are eyes on Yahoo that much lower than G?

[walrus]

Definitely, as far as search is concerned. I've seen this on many sites for the last couple of years, great rankings on Yahoo, but almost no referrals.

[Mark_A]

Shame Yahoo does not have the eyes anymore.
I would like to reduce our reliance on Google.

[Timetraveler]

It could be you rank in different countries in Google, more so than yahoo. For example if you ranked for all google.(whatever) and only yahoo.com you could notice a large difference such as this 1%. Yahoo isn't totally worthless. Just one possible reason of many....

[caribguy]

I'm looking at about 10% of search traffic from Yahoo:

...............7/2008-6/2009....7/2009-6/2010
Google...............77%............81%
Yahoo................12%.............9%
Bing/Live/MSN.......6%.............6%
Other Search........4%.............4%

[piatkow]

My Yahoo referrals are so low that I had almost forgotten that they had a search engine.
I can't be bothered to check my stats at the moment but I would roughly order my traffic as:
1. google (including AOL)
2. type in and bookmarks
3. Bing
4. links