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One thing that's confusing is that checking rankings on yahoo will give results all over the place when done from different browsers/computers. I'm logged out when I'm doing this, but I thought personalized search was mainly a Google thing? The results vary from double listing in second place, to single listing at the bottom of the first page to no listing at all. Checking rankings manually in yahoo seems even more unreliable than checking them in Google!
Is this the norm for yahoo? What are they basing this off of? I rarely use yahoo search so they can't have much personalized data on me...
Google looks at what websites you click on after your search and uses that as a signal for what you are really looking for...but even with extensive search history the results are mostly similar. When I search for "scuba diving" on yahoo, only FOUR results on the first page are the same in FF as in IE! How could it be this different with so little data to go on?