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IMO that the Yahoo Directory factors greatly into Google's Rankings.
I just finished looking around at some of my competitors and couldn't find any decent backlinks except for the Yahoo directory listings.
Two distinct competitors competing in different areas against two different sites of mine. Same answer for both of them.
And now I'm at the same place, wondering about the non-refundable 300 bucks (recurring every year too!)... And I'm curious if the directory editors even will allow in another company into the directory category or if because my competitor was first, he's got 'dibs'...
The payment is for the review, not the listing.
>>>is this Yahoo directory listing still a good idea to assist with ranking well in Google?
If it hurts to pay that much then it's too much. There are plenty of free links to obtain in most industries, though not all. In which case three hundred bucks begins to look cheap.
Why does G value it so highly? If you've got 300 bucks to spend on one site, you must be a serious business. And if you've got 600 to spend? It's a punishment for being in a business that everyone else only dreams of getting into! :)
I also paid for botw, a one time fee though. Google likes them because they do some editorializing and it helps Google classify sites out. Paid links yeah, but kinda earned due to their editorial input. I'm sure if they started to list everyone for $25 Google would react