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A recently published Yahoo patent application explores this process of predicting click throughs on search results to reorder images, videos, and other multimedia results based upon how well or poorly they perform at different locations in those search results.
While this patent filing uses images as an example of this prediction approach, it also tells us that it could be used with videos and word processing documents and computer code and plain text.
Yahoo Image Patent Application [appft.uspto.gov]
[edited by: martinibuster at 4:39 pm (utc) on July 10, 2009]
[edit reason] Fixed URL. Authoritative Site Ok. [/edit]