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I noticed this after realizing I wasn't charged for them towards the end of last year. But the listings are still active in the directory - they show up in the same categories, everything just like when I was paying for them.
The funny thing is, my oldest website which was listed in Yahoo Dir first, still shows up in my account and I am still paying for it.
Anyone else ever seen this?
Worked so far for three websites going back 3 years or so... a $300 one-time fee is definitely a lot more realistic than a recurring fee for what the Y! directory has become!
I've gotten free inclusion into the paid directory on sites I built with yahoo hosting, the control panel has quite a lot of options to help you promote a site including the option to hire one of their SEO's. When I've used the control panel to submit the site... it's been included a few months later.
I'd build more sites with them but I find it hard to digest the not being allowed to use .htaccess. I rather dislike having to add "/index.php/" to every uri so that it reads "www.example.com/index.php/whateverelse.html". If you don't add index.php you cannot change anything after the .com
As with all advertisements, for SEO or not, I need to evaluate where the link will be placed and the qualities of the page it will be on in order to determine it's value. Sometimes I don't know whether a link will be a good investment until I try it out. Other times it's quite obvious that I would be wasting my money.
Here are a few tips for evaluating a Yahoo directory listing:
1. Do a Y! directory search first to find the most appropriate category for your listing. Don't choose the one you want because of PR or how high up it is, because the editor will probably place your site in the most appropriate category.
2. Ask yourself - how many other sites are listed in this category? Is my link likely to be buried on Page 2 or 3, or is it more likely to be near the top of page 1? Does the category itself have any Google search rankings for keywords relevant to your site? If so you may be able to get traffic from it.
3. From an SEO perspective, does the category have PageRank? Usually top tier categories have some decent PageRank, but as you go down deeper into the directory they don't. Number of outgoing links in a category is an issue here too. If you're likely to be buried on the 2nd or 3rd category page there will be less value.
4. From an SEO perspective relevance is important - how relevant is this directory category to my keywords?
5. Trust factors - is that category linking out to other good sites, or linking out to some expired domains or bad neighborhoods? Y! directory is one of the oldest most trusted web directories so there is usually some trust value associated with a link from here.
So as you can see, there are some instances where a Y! directory link will be valuable and others where it won't, it just depends on your niche.
Zero value in a link from one of the internet's biggest, most linked to, most trusted directories? I don't think so.
I think most people have never heard of the Yahoo directory expect maybe for webmasters. Most people Google and now Twitter Search.
seoArt, what robzilla meant was 'shhhhhhhhh' don't bring too much attention to it or it might change. Keep this 'secret' to yourself. :)
Well it's made it to the front page of WebmasterWorld so so much for a secret ;)
can't wait more than seven days to get it listed
Thought it was more like seven months for freebies
[edited by: CWebguy at 5:26 am (utc) on Mar. 20, 2009]
You have to reach the right person at Yahoo! I used to write a pretty well known Yahoo with these type of issues and he was great about fixing them. Unfortunately he isn't there anymore. But if you research the blogs of Yahoo! employees, and contact one of them, you'd be surprised how helpful that can be...
One of our sites was just kicked out recently, for not paying anymore. Can't tell exactly how long past not paying could be months, or a year and change.
Frankly, unless you are in a category that only has one page of results (has PR), then YAHOO is a waste of time. From my experience, the trust factor must now plays only a very small role in the Google search alg.