Welcome to WebmasterWorld Guest from 50.17.16.177

Forum Moderators: martinibuster

Message Too Old, No Replies

First Listing in Yahoo SERPs. A Yahoo redirect?

Does Yahoo Track CTR for some #1 SERPs?

     
1:11 am on Nov 8, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:May 16, 2005
posts:52
votes: 0


This may be old news, but I couldn't find any information about this...

During a recent Yahoo search, I noticed that for a specific keyword, the #1 listing in the Yahoo serps had a link that redirected to the website instead of an actual direct link to the site. All of the other Yahoo SERPs (2 through 10) had standard direct links.

The redirect link is from Yahoo. The listing is not hijacked or spam.

I imagine that Yahoo tracks the CTRs of their results, but I didn't think it was this blatant.

Is an another example of Yahoo using human editors for their SERPS? or a slip up?

Anyone have any thoughts on what this tells us?

4:06 pm on Nov 13, 2008 (gmt 0)

New User

5+ Year Member

joined:Oct 16, 2006
posts:38
votes: 0


Likely because it is a SSP partner.
5:16 pm on Nov 13, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 25, 2005
posts:966
votes: 68


Hover over the "direct" links and hit your right mouse button, then see what happens in your browser's status bar. In Firefox, at least, you'll find that each listing is tracked - they are using Javascript code to make it look like it's a direct link.