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We have two different URLs (old one and new one) both showing the same content. The old URLs seem to be ranked higher in the SERPs - and the newer ones about a page or two behind...
Hope this isnt confusing - let me know
Anyone have similar situation?
We are thinking about removing the 301 redirects and lettting all the old URLs 404 out (eventhough most of them havent been removed), and let our new URLs jump higher in the SERPs - hopefully
Or should we just keep two different URLs floating around?
Redirect are simply that. You can now find a page somewhere else...
If the user is trying to get to a page that never existed (typo for example) then you give a 404 (not found).
For pages that have been removed altogether, I return a 410 (gone).
If you had a page that existed and return a 404, the SE might think the server cannot find that page right now (and come back later to try and find it). A 410 says - yeah, it used to exist, but we've removed it (so dont try to find it again).