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Mr. Yang said other Yahoo services would be similarly overhauled to open them to the rest of the Web and to run outside applications. Such a strategy has successfully been embraced by Facebook and others. The goal, Mr. Yang said, is to turn Yahoo into a primary online “starting point” for consumers.
“Maybe it’s too generous, but I would give them six to nine months to prove that these initiatives are having an impact,” said Mark Mahaney, an analyst with Citigroup.
Yahoo Wants to be the "Starting Point" For Consumers [nytimes.com]