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The only changes I've made recently have been to add a couple of jpeg images and to type "" in all the alt images tags which were previously blank (there are only 5 images and they are relevant)
A few months ago someone from yahoo phoned to ask if we would like to pay them a non-refundable £60 (to participate in sponsored search - we have been doing google adwords for a while), to which I said no thanks. I only paid google £5 to set up adwords if I remember correctly. Whether I said yes or no to yahoo surely wouldn't make any difference to our free listing results - or would it?
From what Y says on its website paying for a review does not guarantee listing.
In other words, better focus on Google. Most respectable websites derive upward of 80% of visitors from Google.
As everyone knows if there is one search engine that is totally broken it is Yahoo
Broken for sure. I am wondering if broken on purpose now as the authority sites are still back in the 150 - 200 range.
Broken and or corrupt. Could it be that certain employees of these major engines have beem taking advantage of their positions and in fact by anonymous proxy own a lot of these sites propped up by strategic dmoz/Yahoo/whatever listings to the master url in the link farm?
If its a search engine why do they need dmoz anyways?
If its not corrupt why does it continue to deliver bad results considering all their experience as a search engine?
And let's not have the whole debate again ;)
Yes, ODP isn't perfect, but it is by far the best of the human-reviewed options (name one that comes close? no?), and that gives a little ballast to the machine-gathered results.
And a way to flag up certain rather outdated practices :)
It is perfectly possible that some rogue Y! employee is selling top positions on selected searches for a fee. Just a wee bit unlikely.
I hadn't heard of ODP so looked it up (on Google) and am initially impressed. For the meantime it seems there's lots I can do to improve traffic without worrying about Ya who?