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We've rolled out some changes to our index with fresh web data and updates to our crawling, indexing and ranking algorithms over the last few days. We expect the update will be completed very soon. Throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index.
This is the first update after the launch of Dynamic URL Rewriting in Site Explorer. We've had millions of URLs rewritten based on your submissions and your sites should have seen smarter crawling from Yahoo! Slurp as a result. You will see further benefits in how your site is represented in the index from this update. Your input improves relevance and coverage for users in search results, particularly in relation to your site.
[edited by: engine at 7:44 pm (utc) on Sep. 26, 2007]
[edit reason] added quote [/edit]
I also shut off my Overture listings. I'm not going to pay a search engine that's clearly broken. Overture is a benefit for businesses that already have decent organic results and helps boost business.
Google now gets 100% of my PPC business. They list me for over 8000 keyprases and I return the favor by patronizing their PPC program.
In my niche, there's no way to stay in business when you have to grease Overture to be listed. No organic results, no PPC business.
I've pleaded with Yahoo! to tell me if I've been penalized, but no response in 2 years. But Overture calls me with 24 hours of shutting off my ads. Typical...
If a site isn't top 3 it doesn't really matter though does it.
Really, I'm rooting for some positive change Yahoo, but I haven't seen it since 2005, back when a searcher could generally find something of value without having to resort to the PPC listings. I don't think it is any type of conspiracy, I just don't think:
1. The crawler is seriously broken and parsing all sorts of garbage [resulted in one of my domains getting banned by indexing stuff that never existed and was setup to properly redirect].
2. The indexing is weighted incorrectly towards false authority and quasi-informational material, when those results usually aren't even relevant. Still think Purdue university is relevant for the top 100 paying PPC phrases? Google fixed that one a long time ago Yahoo. To your credit, the current version of Live doesn't catch that mistake, though the &Form=PRESS version does.
3. I wish I captured a screenshot, but I literally saw a "@yahoo.com" e-mail address indexed for a competitive financial phrase.
Don't get me started on the obvious SERP hand edits...all in all, it is difficult to bother considering Yahoo as a reliable search alternative. Jerry, increase the focus on search relevancy and integration into your other products, and everything else will fall into place.
IMHO, Yahoo dropped rank on some of the Overture customers who they thought weren't spending enough, thus (in their mind) thinking that we would increase our PPC spending.
This only resulted in my suspending all my Overture listings.
They are an insignificant * useless source of traffic at this time and
I won't patronize their broken system.
Now Google get's all my PPC alotted funds.
Compare their stock charts...